There are wide target markets for photo booths - and also an opportunity for side-business. Some companies buy photo booths for private parties and social gathering, particularly weddings, events, get-together fiesta, etc.
The photo booth thrives on large-scale corporate events and marketing activities for brands -- and is one of the best ways to create unforgettable photo experiences.
There's also a market for unattended kiosk leases like at amusement parks, arcades, boardwalks, and malls. Photo booths typically contain money collectors grabs the attention instantly and people will eventually end up paying for the footage.
Common events that provide photo booths an edge:
Weddings
Corporate Events
Holiday Parties
Birthdays
Bar/Bat Mitzvahs
Private Party
Marketing "Brand Activation" events
In bars, malls and restaurants arcades, malls, etc.